Pens are small, fairly inexpensive but in respect to using them for gifts they don’t get disposed of till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are an ideal present, because they are versatile.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen has the best dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your company every day when you add your branding or unique company features to the pen.

Amongst sales people and office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company information you want to add, before thinking of the pen’s body design next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.

Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your business.

Good suppliers of corporate gifts should allow you to purchase pens in volumes you require, in addition to the design concept of the pen body & its quality aspects discussed here.

Discover how Pen can enhance your marketing now. Visit us to have some great Corporate Giftideas.